In 2004, based in San Jose online auction giant has decided to enter the Chinese market. EBay bough

If Tolstoy had to write a book on foreign corporations in China, it would start like this: "Companies that succeed in China are similar, lobster buffet orlando fl any company that fails, fails in its own way."
Since China opened to foreign investment in the late 1970s, some of the largest U.S. companies went quietly in the People's Republic, only to quit a few years later, bruised, bruises, confused and defeated.
And it's not because their businesses are competently constructed. Many of the failed part of the Fortune lobster buffet orlando fl 500: Mattel, eBay, Google, Home Depot. Each of these companies flourish in markets around the world, but not in China.
Some suffer from inflexibility or inability to apply their skills locally. Others fail because of the wrong time of entry or because of the presence of powerful local competitor. Although the reasons are as varied lobster buffet orlando fl as the industries can be seen and similarity among the biggest failures: lobster buffet orlando fl the inability to understand how different the Chinese market.
That's what I thought and the company when it bought its first store in China in 2006. Atlanta-based company bought lobster buffet orlando fl local company gained 12 stores with tools and materials, and waited for the money to roll.
There are several factors behind this failure. The first was the time of introduction. Home Depot entered later in China after its competitors were already standing. When company comes, China's growth has slowed.
Finally, and most fatal, Home Depot tried to import American conceptions of "Do It Yourself" market and apply them to China, where labor is so cheap that one can always find a cheaper masters.
The company reported that when he left China. As spokesperson of the company at the time when the chain out: "China is a market made it for me and not do it alone, so I had to set the mood."
Incursion into the Chinese market, Mattel began in 2009 when it opened the largest in the world, "House lobster buffet orlando fl of Barbie" as a leading location lobster buffet orlando fl in Shanghai. A toy manufacturer has spent $ 30 million for a 5-storey shop, conceived as a temple to all things related to Barbie. This included a restaurant, a beauty parlor, a cocktail bar and a spa.
In part, the failure was in the planning. The store was too big, too expensive and too confusing, with a mix of adult entertainment (Barbie martini procedures for breast augmentation) and toys.
But what is more important in fundamental view is that Mattel does not seem to have been thought the market. Rather than focus on the dolls, Mattel bet that customers will want the complete set baby wear for Barbie, as well as food and goods associated with the doll.
But, as said writer and business consultant Helen Wang: "Given that Barbie is a cultural icon in China as in the U.S., Chinese consumers do not care about brand products" Barbie ".
If there is a lesson in this story it is - before you throw wholesale in China, do your homework. Companies must be flexible and adaptable to suit the tastes in China. This means experimenting before throwing to store 30 million dollars.
In 2004, based in San Jose online auction giant has decided to enter the Chinese market. EBay bought a local company, Eachnet, turned it on eBay's platform and waited for a short time it was buried by the transactions. Ultimately, lobster buffet orlando fl the company dominated the other markets. Why not Chinese?
"Unnerving is that people lobster buffet orlando fl say that we have failed in China," said Daniel lobster buffet orlando fl Feylar, a spokesman for eBay. "From our perspective, we now have a very large, successful and continue to grow export business."
Although bad decisions in Mountain View definitely played a role in policy was the one who killed Google. From the outset, its Chinese business was "tied up." Launched in 2006, Google.cn was the only search-skeleton, no Gmail, lobster buffet orlando fl no blog software without YouTube; and the company refused to keep their servers in China, because of fears that they will have to transmit user data.
In 2008, China asked Google to filter more thorough search suggestions. In 2009 the company established its breakthrough server whose source was in China. The attackers were not only stealing corporate secrets, but were digging through the personal accounts of dissidents and activists connected with China and Tibet. lobster buffet orlando fl By 2010 Chiefs Google now they were tired. They decided it would no longer comply with the demands of Beijing.
The lesson from the fiasco of Google in China is hard, but important. Ultimately, foreign companies that want to thrive in China must abide by repressive, autocratic government. This means that either should takes into account lobster buffet orlando fl rules that are unacceptable or, as Google do - be removed.
"China is a heavy, large market, with rage